Hendrie
AI
AI agents for hotel ownership
Institutional asset management,
rebuilt with deep learning.
Hendrie’s AI agents pair deep learning with the disciplines of institutional hotel asset management. They read every operator report, benchmark every number against the market and track every right in your management agreement, around the clock. Ownership retains every decision.
Why Hendrie
Traditional asset management is
retrospective and periodic.
Hendrie provides continuous, data-driven oversight that improves revenue performance and operating efficiency.
Actionable
Each finding is accompanied by its cause, its financial impact and a specific recommendation for the operator.
Real-time
Continuous monitoring of performance, pricing, booking activity and risk, rather than a monthly review.
Revenue growth
Identifies pricing opportunities, inefficient distribution, unrealized group business and underperforming outlets while corrective action is still possible.
Cost discipline
Identifies labor, food and beverage, distribution and overhead costs that exceed budget or comparable hotels, and enforces the fee and contract terms in your agreements.
The agents
AI agents that help ownership make better
decisions.
Each agent does a job a senior asset manager does today, continuously, with every conclusion linked to its source.
Analyst agent
Reads every operator package, maps it to USALI and finds where revenue isn’t reaching the bottom line: flow-through, labor, and costs against the comp set and budget. Then it drafts the commentary and the questions for your operator.
Revenue agent
Oversees your operator’s revenue management and reads the booking data behind it: rate position against each competitor every day, pace and pickup, booking windows, length of stay, cancellations, source markets, channel mix and distribution costs. It flags missed high-demand nights before the month closes.
Group and events agent
Tracks group pace, the sales funnel and RFP win rates, tests each group against the transient business it displaces, and makes sure attrition, cancellation and food and beverage minimums are collected.
Food and beverage agent
Judges every outlet and banquet on profit, not just revenue: food, beverage and labor costs, catering margins, and whether each outlet earns the space it occupies.
Contract agent
Reads your management, franchise and loan agreements and checks every right, deadline and fee term each month.
Capital agent
Tracks PIP and capex budgets, lender draws, insurance renewals, property tax appeals and loan covenants, and runs the full opening checklist from groundbreaking through stabilization.
Also covered
Budget and business plan
Guest reputation
Challenges the operator’s annual budget line by line, then tracks it every month.
Review scores and guest satisfaction against the comp set, with the issues behind them.
Brand and franchise
Quality audits, brand fees, loyalty costs and standards, plus the numbers behind any brand change.
Market and supply
Physical asset
New hotel supply, short-term rentals and the demand drivers in your market.
Preventive maintenance, life safety and a capital plan for every building system.
Energy and sustainability
Utility use and cost benchmarked, in line with USALI’s sustainability reporting.
Operator selection
Management RFPs, side-by-side proposal scoring and transition checklists.
Lender and investor reporting
Covenant certificates and investor updates drafted from the same data.
Asset management checklists
Every recurring task, from month-end review to annual audits, tracked to completion.
How it works
Agents that read, reason and report.
Reads everything
Monthly packages, system exports, contracts and market data flow in automatically, under data rights written into your management agreement.
Reasons against the market
Every figure is normalized, benchmarked and explained, with a link back to the page it came from.
Reports to you
Owner memos, operator questions and lender reports arrive drafted. Nothing goes out without your approval.
Who it’s for
Institutional asset management for every ownership group.
Owners and developers
From a single boutique hotel to a growing portfolio, including hotels still under construction.
Funds, family offices and asset managers
Consistent oversight across every operator and brand, with AI agents doing the analyst work so each team covers more hotels.
Lenders, servicers and receivers
Covenant monitoring, early warning on hotel collateral and a ready playbook for taking control of a hotel.
Our approach
Institutional discipline, at
machine speed.
Hendrie encodes how institutional asset managers work, from monthly
package reviews and budget season to operator reviews and
management agreement audits, into AI agents that apply that
discipline to every hotel, every day.
Operator-neutral
We work for ownership,
never for management
companies.
Explainable
Every conclusion links
back to its source.
Human in command
The agents draft. You
decide.